Data Protection Provisions of BVB Share

Borussia Dortmund GmbH & Co. KGaA, Rheinlanddamm 207-209, 44137 Dortmund (in the following: “BVB”, see the Imprint for more information), operations the internet portal BVB Share as well as any connected mobile services offered as the following retrievable website and its pages:; (referred to together in the following as BVB Share). “BVB Share" is an informational service (referred to in the following as: BVB Share services) made available by BVB; the protection of your private data is important to BVB during its use. BVB observes the applicable data protection provisions. On the basis of the following Data Protection Provisions, we would like to give you information relevant to this about which data are processed, used, and, if applicable, forwarded in which form when you visit BVB Share and/or use BVB Share Services in a transparent manner. These Data Protection Provisions supplement the Terms of Use of BVB Share.


1. Anonymous Use

Principally, the BVB Share website can be used anonymously without your identity being revealed. However, when BVB Share is visited, the web server regularly temporarily saved the date and time of the visit, the URL of the referring website, the file retrieved, amount of sent data, the browser type and version, operating system, and IP address in a form with a pseudonym. An assessment of this anynomised data takes place in order to recognise and rectify any arising technical errors and/or misuse of the BVB Share Services and additionally serves to improve our offers and services, measure the traffic and general user profile as well as provide us with general information about use habits and characteristics of all BVB Share Users and for market research. Use profiles related to specific persons are not created in doing so.


2. Collection and Saving of Personal Data

"Personal data" are individual pieces of information about the personal or factual circumstances about a specific or determinable natural person. This includes information about your identity such as your name, your address or e-mail address. BVB only collects and saves personal data insofar as you make it available to BVB. This is the case in particular in the event that you request additional information or that contact be made.


3. Use and Forwarding of Personal Data

With your permission, BVB is entitled to collect, process, and use personal data for the following purposes: Provision and need-based design of BVB Share Services and market research. The data necessary for providing BVB Share Services are saved and, in the scope necessary, forwarded to service providers commissioned with the technical execution by the offering party, which is in turn obligated to guard data protection. Your personal data are neither assessed in another way nor are they made public in a manner exceeding that. Transmission to a third party only occurs insofar as there is a statutory duty or this is necessary to provide the BVB Share Services and you have expressly agreed beforehand or forwarding is necessary on account of misuse of the offers of BVB Share Services for legal or criminal prosecution.


4. Cookies

We use cookies to optimise the offering of the BVB Share Services. Cookies are small files that are saved temporarily on your hard drive in order to analyse use of the offer by the user and make it possible to recognise users again. This makes navigation easier and makes a high level of user friendliness for BVB Share possible. Furthermore, cookies help us identify especially popular areas of the website. This way we can adapt the contents of BVB Share to your interests and improve our offer for you in this way. The data analysed in this process do not give BVB any conclusions about you because the processing is done anonymously or with a pseudonym. BVB will never pass on your name, your address, or your email address without your cooperation for the purposes for advertising or marketing. Finally, external websites included in BVB Share by means of frames may also set cookies under certain circumstances. Cookies - regardless of whether from BVB or from third parties - do not have to be allowed and can be denied by the user. Most browsers have a standard setting to accept cookies, but you can change your browser settings so that it denies cookies or requests confirmation from you. However, if you deny cookies, this can result in a part of the BVB Share services not being available.


5. Web Analytics Services

We also use tracking tools for analysis of data traffic to optimise the offering of the BVB Share Services. This does not give us any personal data of the user, though, rather just statistical data about the use of BVB Share. The tools used for web analysis currently consist of the following services:



For the collection of statistical key day on the use of the website of BVB Share, the "Scalable Central Measurement Process" [Skalierbare Zentrale Messverfahren (SZM)] of INFOnline, Brühler Strasse 9, 53119 Bonn ( ) is used. In doing so, anonymous measurement data is collected. The SZM distance measurement uses either a cookie with the label or a signature created from different information automatically transmitted by your computer in order to recognise computer systems. In this procedure, the IP addresses are not saved and are only processed in anonymous form. The measurement of distance was developed with observance of data protection. The goal of the distance measurement is to make a statistical determinate about the use intensity and number of users of a website. Individual users are not identified at any point in time. Your identity remains protected at all times. You will not receive any advertising through the system. For website offers that are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW - ) or on the study "internetfacts" of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF - ), the use statistics are published monthly by AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. ( - ) and the IVW and can be viewed at , and . In addition to the publication of measurement data, the IVW regularly checks the SZM process with regard to use that conforms to the rules and to data protection. You can find more information about the SZM process at the website of INFOnline GmbH ( ), which runs the SZM process, the data protection website of AGOF ( ) and the data protection website of IVW ( ).

You can object to data processing by SZM at the following link: .


6. Data Security

The security of your data is of central importance to BVB. Therefore, we take technical and organisational security measures in order to protect the data managed by us against accidental or intentional manipulation, loss, destruction, or access of unauthorised persons. Our security measures are continuously improved pursuant to the development of technology. However, no electronic communication is completely secure. Therefore, BVB cannot assume any responsibility or liability for the disclosure of information upon data transmission and/or unauthorised access by third parties. Please keep in mind that any time you voluntarily make personal information available online (e.g. in emails), this information can be collected and used by others. You could also receive undesired messages from others if you make personal information available online in areas with public access. Always act in a cautious and responsible manner and take care to keep your personal information secret.


7. References and Links

BVB Share makes references and links to the websites of third parties. Insofar as this cannot already be seen expressly in the text, we will furnish the link to a third-party website with a corresponding notice. We do not have any influence on the contents and design of these external websites of third parties, in particular on the subsequent change to their contents. Likewise, we expressly give notice that our data protection provisions are not applicable to these sites. Thus, there is no liability for reference and links and their additional contents; the BVB Share Terms of Use apply in a supplementary manner to this extent.


8. Right to Obtain Information, Correct, Delete, and Revoke

You have the right to demand information about the personal data about you that we have saved at any time. You can have incorrect data corrected or deleted at any time. Furthermore, you are free to object to the saving and use of your data by us at any time. Your data that we have will then be deleted in correspondence with the statutory provisions.

To do so, please write to:

Borussia Dortmund GmbH & Co. KGaA

–Data Privacy –
Rheinlanddamm 207-209
D-44137 Dortmund

or send an email to: . Please understand that we will not longer be able to provide certain BVB Share Services in the event that you object.


9. Contact

In the event of additional questions, suggestions, or complaints with regard to personal data, the responsible employee at BVB is happy to assist you.

To do so, please write to:

Borussia Dortmund GmbH & Co. KGaA

–Data Privacy / Service –
Rheinlanddamm 207-209
D-44137 Dortmund

or send an email to: .


10. Change of Data Protection Provisions

BVB reserves the right to change these data protection provides at any time with observance of the applicable statutory provisions.


Borussia Dortmund GmbH & Co. KGaA

Updated: September 2012