Into the future with two shirt sponsors

Feb 20, 2020 8:00 AM

DGAP-News: Borussia Dortmund GmbH & Co. KGaA / Key word(s): Contract
20.02.2020 / 08:00
The issuer is solely responsible for the content of this announcement.

Evonik aligns partnership with BVB to international target groups.

1 & 1 takes on the role of shirt sponsor in the Bundesliga.

Bundesliga soccer team Borussia Dortmund will have two different shirt main sponsors from season 2020/2021 (starting: July 1st, 2020) onwards and for the first time in its history: the specialty chemicals group Evonik and the telecommunications company 1 & 1.

Evonik opens the way for the innovative model by focusing the long-term partnership with BVB on international target groups. As a result, 1 & 1 takes over as shirt sponsor in the attractive environment of the Bundesliga. Evonik remains as hitherto shirt main sponsor in the international competitions (for example UEFA Champions League) and in the DFB-Cup.

BVB increases sponsoring revenues with this new structure from season 2020/2021 onwards.

The contracts with the two shirt main sponsors each have a term until June 30, 2025.


Dortmund, February 20th, 2020

Borussia Dortmund GmbH & Co. KGaA
Borussia Dortmund Geschäftsführungs-GmbH

 

Contact:
Dr. Robin Steden
Inhouse Counsel / Investor Relations


20.02.2020 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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