Bjørn Gulden
Portrait des AR-Mitglieds

Bjørn Gulden (born 1965 in Zürich, Switzerland)

Resides in: Hattingen

Nationality: Norwegian

Occupation: Chief Executive Officer of PUMA SE, Herzogenaurach

Member of the Supervisory Board since 27 November 2014 (appointed until 2024)

Other responsibilities in accordance with § 125 (1) sentence 5 AktG and § 285 no. 10 HGB:
a) on statutory supervisory boards: member of the Supervisory Board of Tchibo GmbH, Hamburg (not listed)
b) on comparable German or foreign supervisory bodies of commercial enterprises: member and Chairman of the Supervisory Board of Salling Group A/S, Braband, Denmark (not listed)
1985 to 1986 Enrolled at the Friedrich Alexander University in Erlangen.
1986 to 1988 Bachelor's degree in business administration, Rogaland University of Stavanger (Norway)
1988 to 1990 Master of Business Administration with an emphasis on finance and marketing, Babson Graduate School of Business, Boston
Professional experience:
1983 to 1988 Professional footballer.
Mr. Gulden played for the following clubs:
1983/1984 Stromsgodset IF (Eliteserien)
1984/1985 1. FC Nürnberg (Bundesliga)
1986/1988 Bryne IF (Eliteserien, 1987 Norwegian cup winner)
1990 to 1999 Various positions at sporting goods manufacturer Adidas, including Vice President of Apparel and Accessories
2000 to 2011 Managing director at Europe's largest footwear retailer, Deichmann.
At Deichmann, Mr. Gulden also headed the US subsidiaries Rack Room Shoes and Off Broadway Shoes as CEO and chairman.
2012 to 2013 CEO of the Danish jewellery manufacturer Pandora
Since July 2013 Chief Executive Officer of PUMA SE and member of the Executive Committee of Kering, PUMA's parent company
Other information:

Bjørn Gulden is a married father of three.

He is a Norwegian national and speaks fluent Norwegian, English and German.


In addition to the responsibilities mentioned above, Mr. Gulden is also a member of the Advisory Board of Deichmann SE.

He has almost 20 years of extensive international experience in the sports lifestyle and footwear industry, where he has held a variety of management positions.

Last updated: December 2021