Corporate News
Borussia Dortmund GmbH & Co. KGaA: SIGNAL IDUNA has prolongated stadium naming right contract

Borussia Dortmund GmbH & Co. KGaA / Key word(s): Contract

02.07.2008 19:04


The SIGNAL IDUNA Group has preliminary prolongated the existing stadium name right contract with Borussia Dortmund GmbH & Co. KGaA ('Borussia Dortmund') for further five years. Thus Germanys' largest football stadium will be called 'SIGNAL IDUNA PARK' further on and at least until 2016.

'Borussia Dortmund and SIGNAL IDUNA are connected by a tradition of many years which has already led to the signing of the existing contract with Borussia Dortmund five years ago. The cooperation was more than successful in the past. As a result of, we would like to continue our engagement for long time as well as to support BVB in realizing their sporting activities' said Reinhold Schulte, Chairman of SIGNAL IDUNA. The SIGNAL IDUNA Group seeks to increase its (brand) awareness level even more in order to affect positively the marketing success and initiate new growth impulses. The new contract entitles SIGNAL IDUNA to exclusively use the stadium naming right and contents an extensive package of additional promotion rights.

Hans-Joachim Watzke, Chairman of the Borussia Dortmund management, evaluates the preliminary prolongation of the contract as an evidence for the ideal and trustful cooperation between SIGNAL IDUNA and Borussia Dortmund. 'With the SIGNAL IDUNA Group we gained a respectable and dynamic company as a sponsoring partner and we are pleased to vitalize this partnership for long time'.

Dortmund, July 2nd, 2008

Borussia Dortmund GmbH & Co KGaA Borussia Dortmund Geschäftsführungs-GmbH

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Language: English
Company: Borussia Dortmund GmbH & Co. KGaA
Rheinlanddamm 207 - 209
44139 Dortmund
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